How company bets on bitcoin can backfire as cryptocurrency plunges

The dramatic year-end cryptocurrency downturn has triggered significant distress among corporations that made substantial investments in bitcoin, causing stock valuations to plummet and renewing concerns about a potential market bubble. This financial turmoil reveals critical vulnerabilities in corporate treasury strategies that prioritized cryptocurrency exposure.

Corporate Bitcoin Acquisition Rationale
Bitcoin’s remarkable surge throughout the year, culminating in an October peak exceeding $126,000, prompted diverse companies to incorporate the digital asset into their financial reserves. Organizations pursued this strategy to achieve cash diversification, hedge against inflationary pressures, and attract investors seeking high-yield opportunities. While cryptocurrency-native firms like exchanges and mining operations naturally maintained bitcoin exposure, numerous companies from unrelated sectors joined the accumulation trend, further fueling price appreciation.

Hidden Risks in Crypto Investment Strategies
Many corporations employed leveraged positions to acquire bitcoin, anticipating continued price appreciation. Some utilized convertible bond instruments that offered favorable interest rates with the option for lenders to receive repayment in company shares rather than cash. This approach contained inherent vulnerabilities that became apparent when declining bitcoin prices negatively impacted corporate valuations. As investor confidence wanes, lenders may demand cash repayment instead of equity, creating immediate liquidity crises for affected companies.

Market Consequences of Bitcoin’s Decline
The cryptocurrency’s downward trajectory that began in summer accelerated through November, with values dropping below $90,000 and undermining confidence in bitcoin-heavy corporations. Eric Benoist, technology and data specialist at Natixis Bank, noted that market participants began questioning corporate viability and bankruptcy potential. University of Sussex finance professor Carol Alexander identified additional concerns including regulatory ambiguity, cybersecurity threats, and fraud risks that compound investor apprehension.

Corporate Case Studies: Strategy and Sequans
Software developer Strategy, possessing over 671,000 bitcoin units representing approximately 3% of the cryptocurrency’s total future supply, exemplifies the sector’s challenges. Within six months, the company’s share price declined more than 50%, with market capitalization briefly falling below the value of its bitcoin holdings. Extensive use of convertible bonds created cash repayment obligations that prompted Strategy to issue new shares establishing a $1.44 billion reserve for dividend and interest payments.
Semiconductor manufacturer Sequans adopted an alternative approach, liquidating 970 bitcoin units to address convertible debt obligations. Both companies declined to comment when contacted by AFP.

Systemic Risk Assessment and Market Outlook
Professor Alexander acknowledged considerable contagion risk within cryptocurrency markets but suggested traditional financial systems would likely remain insulated from significant impact. Dylan LeClair, head of bitcoin strategy at Japan’s Metaplanet (a converted hotel company now holding $2.7 billion in bitcoin), characterized volatility as “the cost of long-term upside.”
Industry analysts including Benoist suggest future sustainability requires companies to generate income from bitcoin holdings through financial products rather than relying exclusively on price appreciation. Emerging initiatives like The Bitcoin Society, founded by French entrepreneur Eric Larcheveque, view price declines as acquisition opportunities, indicating continued institutional confidence in cryptocurrency’s long-term value proposition.