Loylogic, a prominent player in global loyalty rewards management, has announced its comprehensive strategic vision for 2026, positioning itself at the forefront of the rapidly evolving rewards marketplace. This announcement comes as the Middle East loyalty market demonstrates remarkable growth, projected to reach $3.27 billion in 2025 with a 16.3% year-on-year expansion, driven by digital-first approaches, personalized experiences, and coalition-based models.
The company’s forward-looking strategy emphasizes three core pillars: advanced AI-powered marketplace intelligence, sophisticated catalog curation, and enhanced integration capabilities. Rather than pursuing mere expansion of reward options, Loylogic is focusing on intelligent marketplace design that balances consumer relevance with operational efficiency and sustainable value creation within a unified global platform.
Underpinning this technological advancement is a robust compliance and security framework that meets international standards including ISO 27001, GDPR, PCI DSS, and AES-256 encryption protocols. The company maintains strict adherence to the European Accessibility Act 2025 and WCAG 2.0 guidelines while ensuring adaptability to regional data residency requirements and varying regulatory landscapes.
Gabi Kool, CEO of Loylogic, emphasized the shifting priorities in the loyalty sector: ‘As programs mature, brands are seeking smarter, more relevant, and commercially viable reward ecosystems. Our 2026 strategy centers on redefining how global rewards marketplaces are architected, governed, and experienced through the integration of intelligence, trust, and flexibility.’
Amit Bendre, COO, further elaborated on the technological direction: ‘Our innovation initiatives aim to create more adaptive and intelligent marketplace experiences, delivering superior insights and decision-support capabilities while maintaining uncompromising standards for privacy, security, and regulatory compliance.’
Looking toward 2026, Loylogic plans to intensify collaboration with global partners, engage more actively with industry stakeholders, and strengthen capabilities across commercial, product, and technology functions. The company’s established infrastructure and marketplace expertise continue to support enterprise clients across financial services, travel, and consumer sectors, transforming routine customer engagement into sustained, meaningful loyalty relationships.