Dubai has launched its annual retail extravaganza, the Dubai Shopping Festival (DSF), promising unprecedented shopping experiences from December 26, 2025, through February 1, 2026. The citywide event features over 1,000 international and local brands across 3,500 retail outlets offering discounts ranging from 25% to an extraordinary 90% on diverse product categories including fashion, electronics, home goods, beauty products, and children’s items.
The festival’s opening day will feature a special 12-hour sale event exclusively at Majid Al Futtaim shopping centers, including Mall of the Emirates, City Centre Mirdif, City Centre Deira, and three additional locations. From 10:00 AM to 10:00 PM on December 26, shoppers can access the deepest discounts of the festival at participating retailers.
Beyond the substantial savings, DSF introduces multiple high-value prize opportunities. The centerpiece ‘Shop, Scan & Win’ promotion offers shoppers who spend Dh300 or more at participating stores the chance to win one of five Nissan Patrol SE T2 2026 vehicles in weekly drawings. Participants simply scan QR codes at point-of-sale and upload receipts through the designated digital platform.
Additional premium promotions include Majid Al Futtaim Malls’ ‘Biggest Prize of the Year’ offering Dh1 million in cash for shoppers spending over Dh300 at selected locations. Dubai Festival City Mall presents the ‘Modesh and Blue Rewards Millionaire’ campaign, awarding one million Blue Points to lucky winners. Meanwhile, Dubai Holding’s ‘DSF Golden Tickit’ program will designate 38 winners to receive Dh10,000 in Tickit points each.
Mercato Mall enhances the shopping experience with an exclusive mall-specific prize campaign running through January 12, providing additional winning opportunities during the post-Christmas shopping period. The comprehensive five-week festival represents Dubai’s continued commitment to establishing itself as a global retail destination while providing significant value to residents and visitors alike.