In an innovative move reshaping festive gifting traditions, Melodica Music & Dance Academy has unveiled the UAE’s inaugural physical premium gift cards exclusively dedicated to creative arts education. Launching during the peak holiday season, these stored-value cards present a sophisticated alternative to conventional presents by enabling recipients to access music lessons, dance programs, or purchase musical instruments across all academy branches nationwide.
The premium gift cards, available in denominations ranging from AED 500 to AED 5,000, represent a strategic expansion into mainstream retail markets. Beyond Melodica’s own facilities, the physical cards will be distributed through major hypermarkets and shopping malls, significantly enhancing accessibility for consumers seeking meaningful, experience-based gifts.
CEO Afshin articulated the vision behind the initiative: ‘This transcends traditional gifting concepts—it’s an invitation to pursue artistic dreams. Whether for a child discovering musicality, a teenager exploring dance, or an adult reigniting a dormant passion, these cards ignite creative potential with lifelong impact.’
Industry analysis confirms that while digital gift options exist in the regional creative sector, physical gift cards specifically targeting music and dance education remain notably absent from UAE retail landscapes. Melodica’s pioneering approach addresses this gap while supporting the development of the local arts ecosystem.
The academy’s initiative has been recognized by market observers as a regionally unprecedented concept—a tangible gifting solution that prioritizes personal growth and cultural enrichment over material value. This strategic launch reinforces Melodica’s commitment to fostering a vibrant artistic community while encouraging cross-generational participation in performing arts.
Prospective customers can obtain detailed information about the gift cards and Melodica’s comprehensive programs through the academy’s official communication channels and website.