BEIJING – Air China unveiled its groundbreaking ‘Air China+’ partnership platform on December 5, 2025, establishing an innovative cross-industry ecosystem that integrates aviation services with digital technology, mobility solutions, and cultural experiences. The national carrier characterizes this initiative as a comprehensive service network developed through collaborations with multiple sector leaders.
The launch event showcased several strategic partnerships across diverse industries. In the digital realm, Air China introduced its inaugural collection of ‘PhoenixMiles’ digital assets commemorating the program’s 31st anniversary, transforming core membership benefits into collectible, usable, and tradable digital offerings. Members flying on specified routes and cabin classes during December 2025 Saturdays will receive enhanced rewards including status-qualifying segments, bonus miles, and commemorative gifts.
For mobility integration, Air China established ‘aviation + automotive’ alliances with FAW-Volkswagen and Li Auto, enabling PhoenixMiles rewards for customers purchasing vehicles through the airline’s application. Selected buyers will additionally receive Gold-tier membership privileges.
The cultural dimension features partnerships with China Central Television for in-flight ‘roadshow studio’ programming, a collaboratively produced safety video with the Palace Museum, and a co-branded coffee experience with Luckin Coffee.
Air China emphasized that the platform strategically utilizes mileage points as connective currency across finance, tourism, e-commerce, mobility, and hospitality sectors, with over 100 partners already participating in the ecosystem.
The airline concurrently highlighted its operational capabilities, noting that parent company China National Aviation Holding Corporation maintains a fleet of 983 aircraft, including 154 wide-body jets and 42 domestically manufactured planes. Air China’s global network encompasses more than 1,150 destinations, featuring 73 routes associated with the Belt and Road Initiative.
Since January 2025, the carrier has launched or resumed 12 international routes, with plans to inaugurate new services from Beijing and Chengdu to Brussels during the 2025 winter-spring season while continuing to expand international and regional flight frequencies.