The 2025 ‘World Television Day’ China Television Conference commenced on November 21 in Datong, Shanxi province, marking a significant gathering of industry experts and scholars. The event, held in the historic city of Datong, focused on the evolving landscape of television and online audiovisual art amidst the deepening integration of media technologies. Yan Shaofei, vice-chairman of the China Television Artists Association, emphasized the transformative era of audiovisual art, urging creators to harness technological advancements to produce high-quality, life-inspired content. Jiang Wenbo, chairman of the Ultra-High Definition World Association, highlighted television’s pivotal role in global cultural exchange and societal development, advocating for the adoption of cutting-edge technologies to foster an omnimedia ultra-high definition television ecosystem. Liu Junyi, Datong’s deputy Party secretary and mayor, envisioned the conference as a catalyst for artistic and technological integration, showcasing the city’s unique blend of ancient heritage and modern industry. The event also featured discussions on the acclaimed TV series ‘Silent Honor,’ with director Yang Yazhou stressing the importance of aligning creative efforts with the genuine needs of the audience. A strategic cooperation agreement between Datong Municipal People’s Government and Communication University of Shanxi was signed, aiming to enhance micro audiovisual content creation and talent development, setting a benchmark for university-government collaboration in the region.