In anticipation of the Thai Select Festival 2025, the UAE has launched an innovative digital campaign titled ‘Tastes of Thailand: The Road to the Festival.’ This initiative, spearheaded by Thai Select—a certification by Thailand’s Ministry of Commerce—aims to highlight authentic Thai cuisine across the Emirates. From November 18 to November 27, over 30 influencers in food, travel, and lifestyle will visit Thai Select-certified restaurants, documenting their unique dishes, chef stories, and cultural elements. The campaign, under the hashtag #RoadToThaiSelectFestival2025, invites the public to explore these culinary gems and prepare for the grand festival in November 2025. The festival, set to take place at Dubai Media City Amphitheatre, promises an immersive experience with authentic Thai food, live performances, and cooking demonstrations. Pitichai Ratananaka, director of Thai Trade Centre Dubai, emphasized the campaign’s goal to deepen cultural ties and showcase Thailand’s culinary excellence.