‘Greenhushing’: Are businesses staying silent about climate pledges?

The landscape of corporate climate commitments has become increasingly intricate, influenced by shifting political tides and regulatory complexities. While former U.S. President Donald Trump’s pro-oil drilling rhetoric and environmental policy rollbacks have been cited as catalysts for companies scaling back their public climate pledges, the reality is far more nuanced. The phenomenon of ‘greenhushing’—deliberately downplaying environmental commitments—has gained traction, but its roots predate the recent political changes.