Millie Bobby Brown, the acclaimed star of Netflix’s global phenomenon ‘Stranger Things,’ has been appointed as the newest brand ambassador for Yas Island in Abu Dhabi. This announcement coincides with the launch of ‘Stranger Things: The Experience,’ an immersive and interactive attraction based on the hit series, marking its debut in the Middle East. The experience, which runs from November 14, 2025, to February 15, 2026, allows fans to step into the world of Hawkins, Indiana, and relive key moments from the show. Brown joins a prestigious roster of Hollywood celebrities who have represented Yas Island, including Ryan Reynolds, Jason Momoa, and Kevin Hart. Liam Findlay, CEO of Miral Destinations, emphasized the strategic timing of Brown’s appointment, noting the enduring popularity of ‘Stranger Things.’ The show’s fourth season ranked third globally on Netflix, amassing 140 million views within its first 91 days. With the fifth and final season set to premiere in three parts starting November 26, 2025, the collaboration aims to enhance Yas Island’s reputation as a premier entertainment destination. Home to attractions like Ferrari World and Warner Bros. World, Yas Island continues to solidify its position as a global hub for tourism and leisure. Findlay highlighted the initiative’s potential to elevate visitor experiences and attract international tourists, further strengthening Abu Dhabi’s appeal as a cultural and entertainment hotspot.
Stranger Things star Millie Bobby Brown becomes Yas Island’s brand ambassador
