R&B Fashion, a prominent homegrown brand under the Apparel Group, has been honored with the ‘Most Admired Value Retailer’ title at the esteemed SRF RetailMe Awards 2025. The award ceremony, held in Riyadh, Saudi Arabia, celebrated outstanding achievements in retail innovation and customer satisfaction. This accolade underscores R&B Fashion’s dedication to providing exceptional value while maintaining high standards of style and quality, solidifying its reputation as a leading fashion destination across the GCC region. The brand’s success is rooted in its ability to deeply understand customer needs and consistently surpass expectations. R&B Fashion’s winning strategy combines trendy designs, affordable pricing, and a customer-centric approach, which has resonated strongly with value-conscious shoppers. With a rapidly expanding presence of over 180 stores across 75 cities in 8 countries, the brand is on track to reach the milestone of 250 stores. R&B Fashion’s extensive product range, strategic sourcing for competitive pricing, and seamless shopping experience across both physical and digital platforms have been key drivers of its success. Additionally, the brand has invested significantly in understanding regional fashion trends and tailoring its offerings to meet local preferences. As R&B Fashion celebrates this significant achievement, it remains steadfast in its commitment to affordability, quality, and customer satisfaction, aiming to set new benchmarks in the value retail segment.