The Advertising Business Group (ABG) has unveiled its flagship event, *Marketer of the Future Middle East (MOTF)*, set to take place on November 2025 at the TODA Theatre in Souk Madinat Jumeirah, Dubai. This groundbreaking event aims to bring together global and regional leaders from marketing, media, technology, academia, and government to shape the future of the industry. Designed as the region’s most forward-thinking marketing gathering, MOTF will explore the trends, technologies, and transformations that will define the next decade of marketing. The event will feature a diverse lineup of thought leaders, including Trevor McFarlane, Founder & CEO of EMIR Intelligence, Stephan Loerke, CEO of the World Federation of Advertisers (WFA), and Daniel Floyed, Chief Growth Officer of The Brandtech Group, among others. Key discussions will focus on topics such as AI-driven marketing, sustainability, and the evolving role of Chief Marketing Officers (CMOs). Exclusive roundtables, such as *The Performance Imperative* and *Responsible Advertising in the Gulf*, will offer attendees unique insights into marketing effectiveness and ethical communication. Eleni Kitra, Executive Director of ABG, emphasized that MOTF is not just a conference but a catalyst for progress, empowering the industry to evolve with purpose. The event is supported by leading sponsors, including Digital Media Services (DMS), TikTok, Snapchat, and Publicis Groupe Middle East.
ABG launches Marketer of the Future Middle East: Region’s defining event for the future of marketing
