In an unconventional twist to Chile’s presidential campaign, candidates are leveraging music and digital media to engage the nation’s youth ahead of the November 16 election. With nearly 3 million of the 15.6 million eligible voters aged between 18 and 29, campaigns are adopting innovative strategies to resonate with this demographic. Conservative candidate Evelyn Matthei recently released a trap-inspired music video, blending hip-hop and reggaeton influences, which has garnered 2.5 million views on YouTube. The video critiques her opponents, far-right Jose Antonio Kast and leftist Jeannette Jara, while promoting her policy agenda. Matthei’s campaign defended the approach, calling it a fresh way to connect with young voters. Meanwhile, Jara has opted for a pop-like jingle and active social media presence, showcasing her personal life and Spotify playlist. Kast, trailing in polls but leading on Spotify with his eclectic 15-song album, criticized Matthei’s video as a ‘big mistake.’ This musical pivot highlights the candidates’ efforts to modernize their outreach in a fiercely contested race.