The fast-fashion giant Shein has ignited a storm of criticism as it opened its first permanent store in Paris on Wednesday, located within the historic BHV Marais department store. The launch, set in the heart of France’s fashion capital, has drawn fierce opposition from environmental groups, Paris City Hall, and the French ready-to-wear industry. The controversy deepened after French authorities discovered sex dolls with childlike features listed on Shein’s website, prompting a referral to prosecutors and a government warning that the platform could face a ban in France if such content resurfaces. Shein responded by banning all sex-doll products, temporarily removing its adult products category for review, and launching an internal investigation to address the oversight. Despite these measures, the brand’s arrival has been met with protests, an online petition garnering over 120,000 signatures, and condemnation from child-protection and environmental organizations. Thibaut Ledunois of the French federation of women’s ready-to-wear described the event as a ‘black day for our industry,’ criticizing Shein’s global business practices. Meanwhile, the Société des Grands Magasins (SGM), owner of BHV Marais, acknowledged the controversy but praised Shein’s swift response, expressing optimism that the partnership would revitalize the struggling department store. Founded in China in 2012 and now headquartered in Singapore, Shein has faced persistent allegations of forced labor in its supply chains, particularly in China’s Xinjiang region. SGM’s COO, Karl-Stéphane Cottendin, defended Shein, claiming the brand has made significant improvements to comply with French and European regulations. However, the fast-fashion industry’s environmental and social costs remain a pressing concern, with France advancing legislative measures to curb its influence, including advertising bans, taxes on imported parcels, and stricter waste management rules.
Fast-fashion giant Shein faces backlash over Paris store opening and sales of childlike sex dolls
