Edenred UAE, a pioneer in digital services and specific-purpose payments, is reinforcing its market leadership in payroll solutions and financial inclusion under the guidance of its new managing director, Claudio Di Zanni. As the first company authorized by the Central Bank of the UAE to process WPS salaries, Edenred has made financial inclusion a cornerstone of its operations, ensuring that access to financial services is not just a perk but a fundamental right for employees. With a robust client base of over 15,000 corporate entities and 2.5 million cardholders, Edenred UAE is trusted by both large enterprises and SMEs, particularly in sectors like manufacturing, construction, and facility management, where reliability is paramount. Its flagship product, the C3Pay salary card, powered by RAKBANK and part of the Mastercard network, offers global usability. A key factor in Edenred’s success is its on-site training programs at worker accommodations, which empower employees to activate their cards, use app features, and engage with financial tools effectively. Claudio Di Zanni emphasized Edenred’s commitment to innovation, compliance, and scaling services that benefit end users. He stated, ‘Our goal is to deepen trust with clients, expand impactful services, and ensure full compliance in a rapidly evolving regulatory landscape.’ Edenred UAE continues to set the standard for secure, ethical, and compliant financial access, positioning itself as a vital enabler of financial inclusion for the UAE’s workforce and beyond.
Edenred UAE strengthens market leadership with financially inclusive payroll solutions
