Ontario Premier Doug Ford has announced the temporary suspension of the province’s anti-tariff advertisement campaign in the United States, following its role in prompting President Donald Trump to halt trade negotiations between the two nations. Ford revealed that the decision was made after consultations with Canadian Prime Minister Mark Carney on Friday. The advertisement, which will continue to air over the weekend, including during Major League Baseball’s World Series games, will be paused starting Monday to facilitate the resumption of trade talks. Carney emphasized Canada’s readiness to re-engage in negotiations ‘when the Americans are ready.’ The campaign, funded by the Ontario government, features a 1987 radio address by former US President Ronald Reagan, in which he criticizes tariffs for harming Americans. However, the Ronald Reagan Foundation accused the ad of misrepresenting Reagan’s message, stating that the Ontario government had not sought permission to use the footage. Trump, in a late-night Truth Social post, labeled the ad ‘FAKE’ and ‘egregious,’ declaring trade talks ‘HEREBY TERMINATED.’ Ford defended the campaign, stating its aim was to spark dialogue about the economic impact of tariffs and the shared interests of Canada and the US. The US has imposed significant tariffs on Canadian goods, including a 50% levy on metals and 25% on automobiles, disproportionately affecting Ontario, the heart of Canada’s auto industry. Since taking office earlier this year, Prime Minister Carney has sought to negotiate a deal to mitigate these tariffs, which threaten Canada’s economy, given that three-quarters of its exports are destined for the US.