An ex-first lady, a tycoon and a ‘safe pair of hands’ vie for power in a cocoa superpower

The upcoming presidential election in Ivory Coast, scheduled for Saturday, is set against a backdrop of vibrant campaign rallies, yet the festive atmosphere masks deep-seated political tensions in the world’s largest cocoa producer. Incumbent President Alassane Ouattara, affectionately known as ‘Ado’ by his supporters, is seeking a controversial fourth term, a move that has sparked significant backlash despite being constitutionally permissible. Ouattara, credited with steering the nation towards economic growth following a brutal civil war, now faces criticism from those who view his candidacy as a threat to democratic principles. The political landscape is further complicated by the disqualification of prominent opposition figures, including Tidjane Thiam and former President Laurent Gbagbo, whose refusal to accept defeat in the 2010 election triggered a violent conflict that left over 3,000 dead. Ouattara’s challengers include Simone Gbagbo, Laurent Gbagbo’s former wife and a prominent opposition leader, Jean-Louis Billon, a wealthy businessman, Henriette Lagou Adjoua, a women’s rights advocate, and Ahoua Don Mello, a former ally of Gbagbo. Each candidate brings a unique vision for the country, with Billon focusing on economic modernization and generational change, while Simone Gbagbo emphasizes education and youth opportunities. Despite the economic progress under Ouattara, many Ivorians feel left behind, with rising living costs and unemployment fueling discontent. The election is also marked by regional loyalties, with Ouattara enjoying strong support in the north, Simone Gbagbo drawing backing from the west and southwest, and Billon appealing to urban voters. The campaign has not been without controversy, with recent protests met with a swift government crackdown, raising concerns about potential post-election unrest. As the nation prepares to vote, the question remains whether Ivory Coast will choose continuity with Ouattara or opt for a new direction with one of his challengers.