Throughout October, Dubai’s golfing community has been actively participating in Breast Cancer Awareness Month, with numerous clubs hosting charity tournaments and educational events. Supported by Mediclinic Middle East, these initiatives aim to promote early detection and preventive health screenings. Venues such as Al Zorah Golf & Yacht Club, Arabian Ranches Golf Club, and Trump International Golf Club Dubai have been key participants in this month-long campaign. Dr. Sara Alom Ruiz, Chief Commercial Officer at Mediclinic Middle East, highlighted the collaboration’s success in reaching wider audiences through community sports. The focus of these events is on education rather than competition, with post-tournament presentations by Mediclinic doctors covering topics like breast cancer symptoms, self-check techniques, and the importance of annual screenings. The initiative has also expanded to include men’s health, particularly prostate cancer awareness, in anticipation of Movember. Dr. Shaheenah Dawood, Consultant Medical Oncologist at Mediclinic, emphasized the critical role of preventive screenings in empowering individuals to take control of their health. She noted that busy lifestyles in Dubai often lead to delayed medical appointments, underscoring the need for awareness campaigns. Dr. Sara added that Dubai’s evolving demographics, including a growing number of retirees, make community education more vital than ever. Mediclinic’s long-standing ties to the UAE’s golf scene, including partnerships with major tournaments, further strengthen this health awareness campaign. This October, the pink ribbon initiative has demonstrated how sports can effectively raise health awareness and encourage preventive action across the UAE.