Kuwait-based e-commerce giant Ubuy has unveiled its first-ever range of gift cards, a strategic initiative aimed at diversifying payment options and enriching consumer experiences in the Gulf Cooperation Council (GCC) region. The Ubuy Gift Cards, available in denominations of $50, $100, and $150, provide a seamless shopping experience by covering not only product costs but also shipping fees and customs charges. This all-inclusive approach ensures transparency and eliminates unexpected expenses at checkout. Unlike traditional store credit systems, Ubuy’s gift cards boast lifetime validity, allowing recipients to redeem their balance at any time. The launch coincides with heightened competition in the GCC’s online retail sector, where both global and regional players are aggressively innovating to attract tech-savvy, cross-border shoppers. Ubuy’s move is seen as an effort to adapt global e-commerce trends to regional preferences, particularly in a culture where gifting holds significant importance. Dhari AlAbdulhadi, CTO and Founder of Ubuy, emphasized that the gift cards are designed to make gifting more meaningful by offering recipients access to a vast array of international products delivered directly to their doorstep. The cards are positioned as versatile tools for various occasions, from weddings and graduations to religious festivals and personal milestones. Recipients can easily redeem their cards via Ubuy’s platform and use the balance either fully or in combination with other payment methods. By integrating customs and shipping costs into the card’s value, Ubuy addresses a common pain point for GCC customers, ensuring a smoother and more predictable shopping experience.