AI becomes the cornerstone of digital transformation in the Middle East

Artificial intelligence (AI) has emerged as the driving force behind digital transformation in the Middle East, reshaping how organizations operate and compete in the digital economy. At Gitex Global 2025, OpenText underscored the pivotal role of AI, particularly the rise of Agentic AI, in accelerating the region’s digital agendas. George Schembri, Vice President and General Manager for the Middle East at OpenText, emphasized that AI is no longer just a productivity tool but a catalyst for intelligence at scale, turning data into actionable insights and fostering long-term competitiveness. A significant trend is the shift from traditional AI to Agentic AI, which operates autonomously, collaborates across systems, and learns from outcomes, enabling businesses to transition from reactive decision-making to proactive strategy execution. OpenText is also addressing the convergence of AI, cloud, and cybersecurity, ensuring that AI-driven insights are scalable and secure. This integrated approach is critical for organizations aiming to reduce complexity, accelerate innovation, and build trust in a digital-first world. Additionally, the evolving workforce, particularly Gen Z, is driving demand for intuitive, mobile-first tools that support flexibility and purpose-driven work. OpenText is meeting these needs through conversational AI, secure cloud platforms, and automation that streamline enterprise workflows. As the Middle East continues its digital evolution, OpenText’s message is clear: AI is the foundation of a smarter, more resilient, and human-centered future of work.