In a significant move for the UAE’s automotive sector, Legend Motors, a subsidiary of the Legend Holding Group, has partnered with China’s renowned 212 Off-Road Vehicle Co., Ltd. This collaboration introduces 212’s iconic off-road vehicles to the UAE, marking a new chapter in the region’s adventure-driven automotive culture. The partnership leverages 212’s 60-year legacy of rugged engineering and cutting-edge technology, epitomized by its debut model, the 212 T01. This vehicle boasts a retro design, a robust 2.0T engine, and exceptional off-road capabilities, having undergone over one million kilometers of endurance testing in extreme conditions. Backed by the Shandong Weiqiao Pioneering Group, a Fortune Global 500 company, 212 aims to expand its footprint across Asia, the Middle East, and Europe. Legend Motors will serve as the official dealer for 212 in Dubai and Abu Dhabi, emphasizing a shared commitment to quality, innovation, and adventure. Lu Yunran, CEO of 212 Off-Road Vehicles Co., Ltd., highlighted the UAE’s vibrant off-road market and the partnership’s goal to inspire exploration and redefine adventure. Together, Legend Motors and 212 are poised to deliver a new era of off-road experiences tailored to the UAE’s unique landscapes and adventurous lifestyle.
