As the H5 avian influenza outbreak continues its spread across Australian wildlife, the head of the nation’s largest poultry producer has issued a clear warning that consumers will soon face higher retail prices for chicken, driven by rising industry costs tied to the growing public and animal health crisis.
Edward Alexander, chief executive and managing director of Ingham’s Group, which supplies approximately 40% of all chicken meat consumed in Australia, outlined the mounting cost pressures facing the domestic poultry industry during a recent investor meeting. Alexander told shareholders that even without a single confirmed outbreak of the virus among the country’s commercial poultry flocks to date, the industry is already shouldering an extra $130 million in additional costs. These costs stem from a confluence of factors: enhanced biosecurity measures to prevent the virus, soaring feed prices driven by global inflation and geopolitical instability in the Middle East, and ongoing surveillance protocols.
According to Alexander, these expanded costs will inevitably pass through to end consumers. “Retail pricing moves more with changes to the cost base … so we will see that take effect,” he stated.
The spreading virus represents an unprecedented and serious threat to Australia’s commercial poultry sector, Alexander emphasized. In response to the growing risk, Ingham’s has already dispatched a team of senior executives to Europe, where nations have spent years navigating widespread H5 bird flu outbreaks, to gather critical insights and best practices for biosecurity management. “We take this risk extremely seriously,” Alexander said, noting that predicting the exact timing and location of a commercial outbreak remains impossible.
Despite the grave risk, Alexander expressed confidence in Ingham’s preparedness, positioning the company as better resourced to handle an outbreak than any other competitor in the Australian market. Over the past months, the firm has poured significant resources into prevention protocols, widespread surveillance, contingency scenario planning, and rapid response frameworks to mitigate the risk of the virus reaching its operations. Its geographically diverse national production network, Alexander explained, adds an extra layer of resilience: “An outbreak in one location does not automatically translate into disruption across our broad network. We have the ability to isolate affected areas, protect other parts of the network and redirect production and supply.”
Alexander also confirmed that so far, the spread of bird flu in Australian wildlife has not dented consumer demand for chicken products. He credited clear public communication around the fact that properly handled poultry remains safe for human consumption for the steady demand, noting “we’re not seeing any impact on demand at the moment.”
Alexander’s warning comes on the heels of a series of alarming new developments in the spread of the H5 strain across Australia. The virus was first detected in the country in migratory wild birds, but it has quickly jumped to native bird species, including giant petrels. In recent days, it has begun spreading to wild mammals, triggering growing concern among conservation and health officials about the risk to vulnerable native species including the iconic Tasmanian devil.
This week, a dead red fox found in the Adelaide metropolitan area tested positive for H5 avian influenza, marking the first confirmed case of an infected mammal in an Australian urban center. On the heels of that discovery, South Australian authorities confirmed that a dolphin that washed ashore on Goolwa Beach is also suspected to have died from the virus. Dr Skye Fruean, the state’s chief veterinarian, noted that authorities are still investigating how the marine mammal contracted the virus, but the most likely pathway is interaction with or consumption of an infected wild bird.
The cross-species jump of the virus has amplified existing concerns about the threat it poses to scavenging native Australian species, particularly the endangered Tasmanian devil, which regularly feeds on carrion that may include infected bird or animal carcasses.









