Yubi Group has dramatically transformed the UAE mortgage landscape with the introduction of Yubi Mortgage, marking the technology company’s inaugural B2C product in the region. This groundbreaking digital platform establishes an entirely new paradigm for home financing by addressing persistent market challenges through advanced technological solutions.
The innovative platform emerges as a comprehensive solution to longstanding industry pain points including limited lender access, procedural complexity, opaque pricing structures, repetitive documentation requirements, and insufficient application transparency. These traditional barriers frequently resulted in prolonged processing times, borrower uncertainty, and unnecessary stress throughout the mortgage acquisition process.
Yubi Mortgage’s sophisticated architecture leverages artificial intelligence and machine learning technologies to streamline the entire mortgage journey. The system automatically classifies documents, verifies applicant information, assesses eligibility criteria, and facilitates accelerated decision-making processes for lending institutions. A proprietary business rule engine intelligently matches borrowers with optimal lenders, preventing costly mismatches and eliminating the need to restart applications with alternative institutions.
The platform’s extensive network already encompasses partnerships with over 25 financial institutions across retail, SME, and corporate financing sectors. This expansive connectivity provides users with unprecedented access to diverse lending options including retail banks, Islamic financial institutions, commercial banks, private banks, and digital banking services through a single digital application.
Sivakumar Rajakkannu, Chief Business Officer of Yubi MENA, emphasized the transformative nature of the launch: ‘Home ownership represents one of life’s most significant decisions. Our mission centers on simplifying this journey while ensuring complete transparency throughout the process. We empower every mortgage seeker with comprehensive access to prominent lenders while providing full support from initial inquiry to final approval.’
The UAE launch builds upon Yubi’s established presence in the debt market, where the company has facilitated over $36 billion in total debt volumes while supporting more than 17,000 enterprises and 6,200 lenders globally. Backed by renowned investors including Peak XV, Lightspeed, and B Capital Group, the $1.5 billion valued fintech recently received ‘Fintech Startup of the Year’ honors at Global Fintech Fest 2025.
Prospective mortgage applicants can initiate their digital journey through the dedicated portal at https://mortgage.go-yubi.ae/, where they will receive personalized guidance from Yubi’s specialist team throughout the application process.