YouTube sensation MrBeast, renowned for his massive online following exceeding 450 million subscribers, has unveiled a temporary amusement park in Riyadh, Saudi Arabia. Dubbed ‘Beast Land,’ the pop-up attraction, operational from November 13 to December 27, mirrors the high-energy challenges and competitions featured in his viral videos, offering participants the chance to win substantial cash prizes. This initiative aligns with Riyadh Season, an annual festival aimed at positioning the Saudi capital as a premier tourist destination. MrBeast, whose real name is Jimmy Donaldson, emphasized the significance of engaging with his Middle Eastern fanbase, stating, ‘A lot of times when we do stuff, we do it in the West or in other places, and I just really wanted to do something fun for our fans who live around here.’ The park’s entrance, designed as a blue tiger’s head with flashing lightning bolts, pays homage to his iconic logo. With over 75% of Saudi Arabia’s population under 35 and high smartphone and internet penetration rates, the kingdom presents an ideal market for influencers like MrBeast, whose content predominantly appeals to younger audiences. This venture is part of Saudi Arabia’s broader strategy to diversify its oil-dependent economy by developing leisure and entertainment hubs, such as the ambitious Qiddiya project near Riyadh. Recognized by Time magazine as one of the world’s most influential people in 2023 and boasting a net worth estimated at half a billion dollars by Forbes, MrBeast continues to expand his digital empire while leaving a tangible mark on the global entertainment landscape.