In an era dominated by minimalism and digital convenience, the ancient practice of gift-giving has not diminished but rather transformed, revealing profound psychological and cultural dimensions that explain its enduring power. Scientific research demonstrates that the act of giving triggers neurochemical rewards in the brain, releasing dopamine and oxytocin that generate pleasure and strengthen emotional bonds. This biological response explains why the anticipation and selection process often brings greater lasting satisfaction than receiving gifts itself.
The contemporary gifting landscape has evolved significantly toward experiential offerings rather than material possessions. Salina Handa, founder of SENSASIA Spas, observes this shift firsthand: ‘Each year, we see more people moving away from physical items toward gifting experiences. Our festive spa vouchers are designed to feel thoughtful and personal—the giver chooses the message, wrapping, and even the ribbon, making them part of the experience.’
Cultural traditions continue to shape gifting practices across societies. In many Arab and Asian cultures, arriving empty-handed is considered impolite, with gifts serving as gestures of respect, gratitude, and social belonging. Harrishma Kapur of House of Eleganza notes that weddings and festive seasons emphasize meaningful keepsakes: ‘People want gifts that endure—something classic, symbolic, and worthy of being passed on.’ This season, elegant silver candelabras and sculptural bowls reflect this preference for timeless items.
Flowers maintain their universal appeal as emotional translators across cultures. Slava Bogdan, founder of Flowwow, describes them as ‘the easiest way to say ‘I love you,’ ‘I’m sorry,’ or ‘Congratulations’ without words. They instantly lift a space and a person’s mood.’ During holidays, floral gifting expands to include wreaths, centrepieces, and seasonal arrangements, with many using flowers as packaging for other gifts.
At its core, successful gifting transcends monetary value. Cheryl Lobo of Evienne Gifting Atelier emphasizes: ‘When clients approach us, they’re rarely just looking for an object. They want to express gratitude or love while honoring a milestone in a way that lingers beyond the moment itself.’ The most memorable gifts reflect understanding, mark significant moments, and make recipients feel genuinely seen—demonstrating that the true value lies not in the price tag but in the thoughtful presence behind the gesture.