Cricket legend Sachin Tendulkar, renowned for his composed presence on the field, also showcased his creative flair off it, as revealed by acclaimed ad filmmaker Prahlad Kakkar. In a recent interview with ANI, Kakkar shared the behind-the-scenes story of one of Pepsi’s most iconic advertisements from 1999, featuring Tendulkar alongside Bollywood superstar Shah Rukh Khan. The ad, which became a cultural phenomenon, was elevated by Tendulkar’s ingenious suggestion to alter the script’s climax. Initially, the scene depicted Tendulkar picking up a bat and heading to the field. However, Tendulkar proposed a twist: instead of taking the bat, he would return to the dressing room with a Pepsi, leaving Shah Rukh Khan’s character to face the unexpected challenge of batting. This change not only added humor but also made the ad more memorable. The commercial, which popularized the slogan ‘Yeh Dil Maange More,’ remains a celebrated example of the synergy between sports and Bollywood, marking a golden era in Indian advertising during the 1990s.