The picturesque slopes of Sunday River ski resort in Maine, USA, were transformed into a vibrant sea of red and white this weekend as hundreds of participants descended the mountainside in full Santa Claus regalia. This whimsical annual tradition, now in its multiple iterations across winter destinations worldwide, combines festive cheer with philanthropic purpose as skiers and snowboarders don the iconic Santa and Mrs. Claus costumes to raise awareness and funds for local charitable organizations. The event represents one of the most visually striking charity gatherings in winter sports, creating a spectacular visual against the snow-covered landscape while demonstrating community solidarity during the holiday season. Participants ranged from expert skiers executing perfect parallel turns in their bulky costumes to novices who embraced the spirit of the occasion despite occasional tumbles in the fluffy white beards and oversized hats. Event organizers noted that this year’s turnout exceeded expectations, with many families returning as part of their holiday traditions while first-time participants expressed delight at the unique combination of winter sports and charitable giving. The convergence of athletic activity and costumed performance art created memorable moments of laughter and camaraderie among participants and spectators alike, with many describing the experience as ‘magical’ and ‘heartwarming’. Local businesses supported the initiative through sponsorship and donations, recognizing the event’s dual benefit of promoting tourism while addressing community needs through structured charitable mechanisms.