The Middle East is witnessing a significant shift in dining habits, driven by evolving consumer priorities around cost, health, and sustainability, according to a recent report by PwC titled *Voice of the Consumer 2025: Middle East Findings*. The study highlights that 53% of consumers in the region, including the UAE, purchase prepared foods or order takeaways at least once a week, significantly higher than the global average of 30%. Additionally, 40% dine out one to three times weekly, compared to 25% globally. However, rising costs and health concerns are prompting many to rethink their habits. Natalia Mirada, an American expat in Dubai, shared how her family reduced weekly food expenses from Dh1,000 to Dh300 by cutting back on deliveries and adopting healthier practices, such as preparing fresh juices and minimizing plastic waste. Similarly, Indian expat Rivu Mukherjee noted that while convenience often dictates frequent dining out, his family remains mindful of responsible food disposal. Despite these shifts, sustainability and ethical considerations remain low on the priority list for most consumers, with only 5% influenced by locally produced or organic food. For others, dining out is less about convenience and more about indulgence and shared experiences. Kazakh national Aigerim Nursultanova revealed her family spends Dh1,500-2,000 weekly on high-end restaurants, viewing dining as a cherished family activity. The report underscores a region in transition, balancing convenience with growing awareness of health and environmental impact.
Up to Dh2,000 a week on dining out: How UAE, other Middle East countries eat
