A groundbreaking digital initiative named UAE BORN has emerged in the United Arab Emirates, creating a dedicated space for families to celebrate newborn arrivals and strengthen communal ties. Founded by Yasser bin Mohammed, a communications specialist with extensive media experience, this voluntary project represents a innovative approach to fostering social cohesion through life’s happiest moments.
The platform’s operational model invites all UAE citizens and residents with newborns to submit their child’s information for publication. Once shared, community members can extend congratulations and participate in spreading the joyful news throughout the nation. The service launched officially in 2026 as part of broader family-oriented initiatives gaining traction across the Emirates.
Inspiration for UAE BORN originated from traditional Emirati customs surrounding life’s final chapter. Yasser noted the existing ‘Janaza Al Emirate’ practice, where communities share information about those who have passed away to facilitate condolences and funeral participation. ‘We have this beautiful tradition where we come together during difficult times,’ Yasser explained. ‘I thought, why not create something similar to celebrate life instead?’
Beyond newborn announcements, the platform features a distinctive section highlighting notable figures born in the UAE, including media personalities, scientists, and creative professionals. This historical recognition component aims to connect citizens with their shared heritage and celebrate national accomplishments.
Future development plans envision UAE BORN evolving into a comprehensive family resource portal. The platform aims to expand with educational content covering child-rearing practices, parental care guidance, and community support systems. Yasser expressed aspirations to create a reference point for various life stages, from marriage preparation to childbirth and beyond, ultimately bringing community members together through shared experiences and mutual support.