Former US President Donald Trump has launched a scathing critique of Bad Bunny’s Super Bowl LX halftime performance, labeling it “absolutely terrible” in a social media post on Sunday. The Puerto Rican superstar, born Benito Antonio Martínez Ocasio, made history as the first reggaeton artist to headline the iconic halftime show in Santa Clara, California, delivering a performance entirely in Spanish that blended Caribbean rhythms with contemporary urban sounds.
The political undertones of this cultural clash run deep. Bad Bunny, whose Grammy-winning album “Debí Tirar Más Fotos” earned him Album of the Year honors, has been an outspoken critic of Trump’s immigration policies and publicly endorsed Kamala Harris during the 2024 presidential campaign. This animosity predates the Super Bowl, with Trump previously calling the selection of the Puerto Rican artist as halftime performer “absolutely ridiculous” weeks before the event.
In his Truth Social post following the performance, Trump escalated his criticism: “The Super Bowl Halftime Show is absolutely terrible, one of the worst, EVER! It makes no sense, is an affront to the Greatness of America, and doesn’t represent our standards of Success, Creativity, or Excellence.”
The cultural divide manifested physically through an alternative programming initiative by conservative group Turning Point USA, which produced an “All-American Halftime Show” featuring Kid Rock and other artists. The organization, founded by slain activist and Trump ally Charlie Kirk, received promotional support from Trump-aligned figures including Secretary of Defense Pete Hegseth, who announced his family would be watching the alternative broadcast.
This incident represents the latest chapter in the ongoing tension between Trump and the entertainment industry, following recent conflicts with comedians and television hosts over political commentary and personal attacks.