DUBAI – What began as a personal quest for coffee perfection in a Jumeirah villa has transformed into a record-breaking global brand that has redefined Dubai’s premium coffee culture. Roasters, co-founded by CEO Konstantin Harbuz and his wife, has evolved from a curiosity-driven project into a prestigious empire with 11 locations across the city.
The journey started with a simple vision: create a space serving the world’s finest coffee. Their inaugural villa location featured pioneering elements including Dubai’s first coffee shop rooftop terrace, VIP rooms, and live roasting facilities. By 2021, overwhelming customer response—evidenced by consistent weekend queues—captured the attention of major developers Dubai Holding and Emaar, leading to simultaneous flagship openings at JBR and Dubai Mall.
Behind the brand’s exceptional standards lies a deeply personal approach. The founders travel extensively to source rare beans from 24 coffee-producing countries, including exclusive Cup of Excellence winners. Operational excellence is maintained by over 300 employees, with quality assurance led by certified Q graders and a head roaster ensuring uncompromising standards across all locations.
The Roasters differentiation strategy combines champion-level coffee consistency with strategic location planning. The company employs a data-driven approach analyzing demographics, customer mentality, and emerging trends in each district, adapting branches to neighborhood characteristics while maintaining core identity.
In a landmark achievement, Roasters secured the Guinness World Record for the world’s most exclusive coffee experience through carefully sourcing limited coffee lots and navigating rigorous verification processes. The accomplishment generated extraordinary global exposure, with over 1,000 international media outlets covering the story within two weeks.
Beyond premium beans, the brand has developed substantial culinary offerings including all-day dining, artisan bakery items, signature desserts, and recently introduced caviar and truffle menus that have gained remarkable popularity.
The company’s expansion strategy includes four additional UAE locations in 2026 to strengthen GCC presence, followed by international expansion beginning with a Hong Kong flagship opening in April 2026. This marks the start of Roasters’ mission to share Dubai-born coffee excellence globally.
Reflecting on the brand’s evolution, Harbuz emphasizes the profound fulfillment derived from serving over 750,000 guests in 2025 alone. Most earnings are reinvested into growth and personnel development, representing the founders’ commitment to giving back to Dubai by positioning the city as a true global coffee capital.