In a strategic move signaling its amplified ambitions in the Gulf region, Tanishq, India’s premier fine jewellery brand under Titan Company Limited, has inaugurated its largest and most advanced flagship store in Dubai’s historic Meena Bazaar. This launch represents a pivotal moment, being the first major retail opening since the completion of the Titan-Damas merger and establishing the brand’s inaugural Diamond Excellence Centre beyond Indian borders.
The new flagship is conceived as a comprehensive jewellery destination, dramatically elevating the consumer experience with expanded collections of gold and diamonds. The store features dedicated zones for high-end and bridal segments, meticulously tailored to meet the discerning tastes of UAE clientele. The introduction of the Diamond Excellence Centre sets a new industry benchmark, offering enhanced craftsmanship, rigorous certification processes, and bespoke personalised services.
The inauguration ceremony was presided over by C K Venkataraman, Managing Director of Titan Company Limited. This launch holds particular significance as it constitutes his final GCC store opening before his scheduled retirement in January, symbolically closing a chapter where he spearheaded the brand’s international journey which also commenced in Meena Bazaar. He emphasized the district’s enduring consumer trust and dynamic commercial environment as the ideal foundation for this future-ready flagship, which mirrors the scale of Titan’s regional aspirations.
Ajoy Chawla, CEO of the Jewellery Division at Titan, underscored the Middle East’s role as a critical growth engine for the company. He described the Meena Bazaar location as the archetype for subsequent ‘bigger and better’ Tanishq outlets planned across the GCC, combining heritage with innovation under one roof.
Strategically positioned within one of the region’s most iconic jewellery districts, the store is designed to cater to its traditional customer base while simultaneously attracting a new generation of shoppers. It offers an intimate environment for milestone purchases and reinforces Tanishq’s core promise of trust through greater transparency and an expanded diamond portfolio.
Ananthanarayanan Hariharan, CEO of Damas Jewellery, noted that the flagship exemplifies the potent synergy of the Titan-Damas partnership, delivering richer collections and elevated service standards that redefine the neighbourhood jewellery destination in Dubai.
This expansion solidifies Tanishq’s growing footprint in the GCC and reflects Titan’s overarching vision to develop a future-ready jewellery network across the region, anchored by flagship stores, innovative retail formats, and an unwavering commitment to craftsmanship and consumer trust.