The 15th National Games, co-hosted by Hong Kong, Guangdong, and Macao from November 9 to 21, has ignited a tourism surge in the Hong Kong Special Administrative Region. The city is hosting elite sporting events, including basketball, track cycling, triathlon, and golf, drawing significant crowds and boosting local businesses. Industry insiders report a notable increase in hotel bookings, attraction visits, and sales of official merchandise since early November. Timothy Chui, executive director of the Travel Industry Council of Hong Kong, noted that citywide hotel occupancy reached approximately 70% by mid-November, marking a year-on-year rise. Christina Cheng, general manager of the Fullerton Ocean Park Hotel Hong Kong, highlighted that around 35% of their guests are from the Chinese mainland, expressing optimism that the tourism boost will extend beyond the event period. The Hong Kong Tourism Board estimates the games will attract over 100,000 additional visitors. Travel operators have expanded services to include transportation, non-competition itineraries, and centralized hotel reservations, with China Travel Service (Hong Kong) offering combo tickets linking events to local attractions. Secretary for Culture, Sports and Tourism Rosanna Law Shuk-pui emphasized the games’ role in deepening integration across the Greater Bay Area, with Guangdong agencies promoting multi-destination tours. Official merchandise, blending mascot designs with local cultural elements, has also seen brisk sales. Law underscored the broader economic impact, stating that the event activates the entire value chain, from staging and security to catering and retail, supporting thousands of jobs and showcasing Hong Kong’s tourism appeal through live broadcasts.