Shenzhen has officially launched its groundbreaking Micro-Short Film Industry Association, marking a significant milestone in China’s rapidly evolving digital entertainment landscape. Established in Pingshan district on January 20, 2026, this pioneering organization brings together nearly 100 leading companies across the micro-drama ecosystem, including tech giant Tencent, specialized streaming platform ReelShort by Crazy Maple Studio, and analytics powerhouse DataEye.
The association represents a comprehensive consolidation of resources spanning intellectual property development, content production, international distribution platforms, technological innovation, and audience engagement strategies. This coordinated approach aims to capitalize on the explosive global demand for short-form dramatic content that has transformed digital entertainment consumption patterns worldwide.
Wang Xiangbin, founder and CEO of DataEye who leads the new association, emphasized the critical timing of this initiative: “We stand at a defining moment for micro-drama development, with a vital mission to advance standardization, industry consolidation, and quality enhancement within Shenzhen’s burgeoning short-form content sector.”
Chinese micro-dramas, typically ranging from seconds to ten minutes per episode, have gained massive popularity through their signature storytelling techniques—compelling opening hooks and suspenseful cliffhangers across diverse genres including romance, revenge fantasies, and science fiction.
The industry’s growth potential appears extraordinary. Soochow Securities research projects international short drama market revenues will reach $3.8 billion by 2025, representing a staggering 153% year-over-year increase. Domestically, China’s micro-drama sector already supports approximately 690,000 professionals across more than 100,000 enterprises, producing roughly 3,000 new dramas monthly for an estimated user base of 700 million people—covering over 60% of the nation’s internet users.
Pingshan district has strategically positioned itself as the industry’s hub, offering state-of-the-art production facilities including a 3,000-square-meter virtual digital studio and a 12,000-square-meter advanced soundstage. The district’s diverse filming locations—from Maluan Mountain landscapes and traditional Hakka houses to modern urban settings and technology parks—enable complete era-spanning productions without requiring location changes.
Further bolstering this infrastructure, the district government announced development of a dedicated 5,000-square-meter micro-drama base within the Shenzhen Pingshan International Movie City complex, complemented by 200,000 square meters of commercial space specifically designed to support the industry’s unique requirements.