Global fast-fashion retailer Shein has executed a worldwide withdrawal of select clothing items in response to alarming findings from Greenpeace Germany. The environmental organization’s November investigation revealed that 18 out of 56 tested Shein products contained hazardous chemicals exceeding European Union safety thresholds, with some items registering dramatically elevated levels.
The concerning items include a children’s mermaid costume containing formaldehyde concentrations beyond EU REACH chemical regulation limits, alongside adult jackets with dangerously high phthalate content. These plasticizing chemicals have been scientifically linked to numerous health complications through skin contact and inhalation.
Shein responded promptly to the allegations, stating: “We take product safety very seriously and remain committed to full transparency, strict safety standards, and protecting our customers at every step.” The company emphasized that Greenpeace had not shared test results beforehand, preventing preemptive evaluation. All questioned items have been temporarily removed from global platforms pending comprehensive investigation.
This incident amplifies growing scrutiny of ultra-fast-fashion business models. European retailers increasingly criticize overseas platforms like Shein, AliExpress, and Temu for allegedly circumventing EU safety regulations, creating unfair market competition. The European Commission plans to address these concerns through proposed legislation next year, while EU states recently eliminated duty exemptions on low-value imports to combat substandard merchandise flooding markets.
The controversy extends beyond chemical safety. Earlier this month, French authorities moved to suspend Shein’s online platform following outrage over inappropriate childlike dolls, highlighting persistent regulatory challenges. Saudi Arabia issued precautionary consumer guidance recommending avoidance of direct-shipment items most associated with harmful substances, despite previous laboratory testing confirming Shein product compliance.
Greenpeace emphasized the broader environmental impact, noting that these chemicals eventually enter waterways and food chains through washing and disposal, disproportionately affecting manufacturing communities while posing consumer health risks.