In a significant move to bolster its economic landscape, the UAE has unveiled a comprehensive initiative aimed at attracting 1,000 of the world’s most successful international trade companies. Spearheaded by Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai, the programme was announced on Thursday, November 20, 2025. This strategic effort is designed to enhance the UAE’s position as a global trade hub and stimulate foreign direct investment (FDI).
On the preceding day, Sheikh Mohammed introduced the National Investment Fund, which boasts an initial capital of Dh36.7 billion. This fund is set to play a pivotal role in achieving the UAE’s ambitious economic targets by increasing annual FDI from Dh115 billion to Dh240 billion by 2031. The fund will offer attractive financial incentives to lure international businesses, thereby fostering economic growth and diversification.
In addition to the investment fund, Sheikh Mohammed revealed plans for a cutting-edge digital platform. This platform will serve as a bridge connecting thousands of UAE-based export companies with overseas markets, providing them with expanded opportunities to showcase their products and access new markets. “This initiative will further cement the UAE’s status as a vital node in global trade networks,” Sheikh Mohammed stated in a post on X (formerly Twitter).
The UAE’s foreign trade has already demonstrated impressive growth, surging to Dh5.23 trillion in 2024—a 49% increase from Dh3.5 trillion in 2021. Service exports, particularly in the digital sector, have been a key driver of this success, contributing Dh650 billion in 2024, with digital services alone accounting for Dh191 billion.
This dual-pronged approach—combining financial incentives with digital innovation—underscores the UAE’s commitment to maintaining its competitive edge in the global economy. The programme is expected to create new opportunities for both local and international businesses, reinforcing the UAE’s reputation as a dynamic and forward-thinking economic powerhouse.