Shaoguan, a city in Guangdong province, has launched an innovative online sales platform aimed at promoting and sustaining the growth of its local agricultural products. The platform was officially introduced during a two-day agricultural product showcase and promotional event held at the foot of Danxia Mountain, a UNESCO World Heritage Site renowned for its striking reddish rock formations. This initiative is part of the city’s broader strategy to enhance the visibility and market reach of its agricultural offerings, leveraging digital tools to connect farmers with a wider consumer base. The event, which took place on Friday and Saturday, featured a variety of local produce, highlighting the region’s rich agricultural heritage. Local authorities emphasized that the platform is designed to support farmers by providing them with a reliable and efficient channel to sell their products, thereby boosting the local economy. The launch of this platform underscores Shaoguan’s commitment to integrating technology with traditional industries, ensuring sustainable development in the agricultural sector.