Shanghai Disney Resort officially commenced its grand 10th anniversary festivities on March 20, 2026, marking a significant milestone in its operational history. The celebration launch was strategically aligned with the United Nations’ International Day of Happiness, creating a symbolic connection between Disney’s brand philosophy and global happiness advocacy.
Andrew Bolstein, President and General Manager of Shanghai Disney Resort, emphasized the intentional selection of this date, stating that the Disney experience fundamentally represents the physical manifestation of joy and contentment. The resort has prepared an extensive array of exclusive experiences and special programming to commemorate this decade of entertainment excellence in China’s premier entertainment destination.
The anniversary celebration introduces innovative guest experiences across the entire resort, including limited-edition merchandise, distinctive culinary offerings, and reimagined entertainment spectacles. This milestone event not only celebrates past achievements but also showcases Shanghai Disney’s ongoing commitment to delivering world-class entertainment experiences that blend Disney’s legendary storytelling with unique Chinese cultural elements.
The resort’s decade of operation has established it as a cornerstone of China’s tourism industry, attracting millions of visitors annually and significantly contributing to the local economy. The anniversary celebrations are expected to draw increased visitation from both domestic and international tourists seeking to participate in this historic moment for one of Asia’s most prominent theme parks.