Samsung unveils first multi-folding phone as competition set to heat up

Samsung Electronics has officially unveiled its groundbreaking Galaxy Z TriFold smartphone, marking the company’s entry into the multi-folding device segment. The South Korean technology giant introduced the innovative device on Tuesday, December 2, 2025, as competition in the foldable smartphone market intensifies.

The Galaxy Z TriFold represents a significant technological advancement with its three-panel design that unfolds into an expansive 253.1 millimeter (10-inch) display, providing approximately 25% more screen real estate than Samsung’s current Galaxy Z Fold 7 model. Priced at 3.59 million won ($2,440.17), the device incorporates Samsung’s largest battery ever featured in flagship models and supports super-fast charging capabilities that can reach 50% capacity within just 30 minutes.

Manufactured in South Korea, the Galaxy Z TriFold will debut in domestic markets on December 12, 2025, with subsequent releases planned for China, Singapore, Taiwan, and the United Arab Emirates before year-end. United States consumers can anticipate availability beginning in the first quarter of 2026.

Industry analysts perceive Samsung’s multi-folding debut as primarily a technological demonstration rather than a volume-driven product. Ryu Young-ho, senior analyst at NH Investment Securities, noted that as a first-generation commercialized trifold design, Samsung will likely maintain conservative production volumes while assessing market reception and addressing potential durability concerns.

The foldable smartphone market continues to face growth constraints despite increasing competition, with Huawei launching the industry’s first three-way folding device in September 2025 and Apple expected to enter the segment next year. According to Counterpoint Research, foldables are projected to constitute less than 2% of total smartphone market share in 2025, potentially reaching under 3% by 2027.

Counterpoint data revealed Samsung’s foldable market shipment share experienced dramatic fluctuation, jumping from 9% to 64% between the second and third quarters of 2025, highlighting the market’s nascent stage and sensitivity to product launch timing. The research firm anticipates 14% market growth this year, accelerating to approximately 30% annual growth in 2026 and 2027 as Apple’s entry brings renewed attention to the category.