In a landmark move to bolster innovation in next-generation mobility, Chinese electric vehicle (EV) manufacturer ROX Motor has entered a strategic partnership with the Abu Dhabi Investment Office (ADIO). This collaboration aims to accelerate the localization of EV technology and deepen ties between China and the United Arab Emirates (UAE) in the rapidly evolving automotive sector. The announcement was made during the global launch of ROX Motor’s flagship sport utility vehicle (SUV), ADAMAS, in Abu Dhabi, marking a significant milestone in the company’s international expansion strategy. As part of the partnership, ROX Motor and Borouge, a leading Abu Dhabi-based petrochemical company, have established the Borouge-ROX Motor Innovative Materials Joint Laboratory. This initiative is set to drive advancements in specialized vehicle materials, aligning with Abu Dhabi’s vision of fostering a knowledge- and technology-driven economy. Mohammad Ali Al Kamali, Chief Trade and Industry Officer at ADIO, emphasized the importance of global collaboration in building an integrated ecosystem for industrial and commercial progress. He highlighted the partnership as a testament to the UAE’s commitment to sustainable mobility and investment in cutting-edge technologies. ROX Motor’s CEO, Jarvis Yan, underscored the significance of launching ADAMAS in the Middle East, a region that accounts for nearly half of the company’s overseas sales. He described the SUV as a symbol of Chinese innovation and Abu Dhabi’s excellence, embodying the shared belief that true luxury stems from collaboration and progress. Since its global expansion began last year, ROX Motor has secured over 10,000 orders for its debut model, the ROX 01, and established a robust sales and service network across nearly 30 countries, particularly in the Gulf region. The ROX 01, priced at approximately $80,000, has already secured the third position in the UAE’s luxury SUV market, trailing only the Land Rover Defender and Range Rover. To demonstrate the reliability and technological prowess of its vehicles, ROX Motor recently completed a 13-country journey along the ancient Silk Road, covering 25,000 kilometers in 81 days. This expedition showcased the durability and innovation of China’s new energy vehicles, further solidifying the brand’s reputation in the global market. According to a report by AlixPartners, Chinese automotive brands are projected to capture 34% of the Middle East and Africa’s market share by 2030, up from 10% in 2024. This growth reflects the increasing trust consumers in the region, particularly in Saudi Arabia and the UAE, are placing in Chinese-made vehicles. Ameen Muneer Mohammed Alobaidi, an attendee at the launch event, noted the rising popularity of Chinese brands in the Middle East, describing them as symbols of high-quality, luxurious lifestyles. He emphasized the transformative shift in the perception of ‘Made in China,’ from being associated with low-end products to representing innovation and excellence. ROX Motor’s partnership with Abu Dhabi marks a pivotal step in the global expansion of Chinese EV brands, underscoring the UAE’s role as a hub for technological innovation and sustainable mobility.