In a decisive move to stabilize the cost of living, Philippine President Ferdinand Marcos Jr. has mandated a price freeze on basic necessities and prime commodities until the end of 2025. The directive, issued through the Department of Trade and Industry (DTI), aims to curb inflation and ensure affordability during the holiday season and beyond. The price freeze encompasses a broad spectrum of essential items, including canned foods, dairy products, bottled water, instant noodles, condiments, and household staples like candles. President Marcos emphasized the importance of maintaining close collaboration between the DTI and manufacturers to prevent unwarranted price hikes. The announcement was made by Palace press officer Claire Castro during the 47th Association of Southeast Asian Nations (ASEAN) Summit in Kuala Lumpur, Malaysia. DTI Secretary Cristina Roque confirmed that all stakeholders have pledged their cooperation to uphold the price freeze, particularly for imported rice and other food products. This measure underscores the government’s commitment to safeguarding consumer welfare amidst economic challenges.