PepsiCo, a leading North American food and beverage conglomerate, is under fire for its decision to scale back diversity, equity, and inclusion (DEI) initiatives. Reverend Al Sharpton, a prominent civil rights leader, announced on Monday that he will meet with PepsiCo CEO Ramon Laguarta this week to address the company’s controversial move. In a letter dated April 4, Sharpton warned of a potential boycott if PepsiCo fails to uphold its commitments to minority representation in managerial roles and supplier diversity. The company, which owns iconic brands like Gatorade, Lay’s, Doritos, and Mountain Dew, informed employees in February that it would no longer set specific goals for minority representation. Sharpton plans to press Laguarta on the rationale behind this decision and seek assurances regarding equal opportunities in employment and contracts. PepsiCo has yet to publicly comment on the matter. This development comes amid a broader trend of corporations, including Walmart and Target, rolling back DEI policies following President Donald Trump’s return to the White House earlier this year. Trump has also dismantled DEI programs within the federal government and threatened schools with funding cuts if they maintain such initiatives. In January, Sharpton led a “buy-cott” at Costco, encouraging consumers to support businesses committed to DEI policies. He emphasized the importance of economic pressure as a tool for social change, stating, ‘That is the only viable tool that I see at this time, which is why we’ve rewarded those that stood with us.’
PepsiCo agrees to meet with Al Sharpton over DEI cuts, potential boycott
