The Pakistan Business Council (PBC) Dubai recently hosted a highly successful Journalist Meetup, bringing together prominent members of the local media community to foster collaboration and dialogue. The event, held in Dubai, underscored the importance of open communication and robust relationships between PBC and the media sector.
Shabbir Merchant, Chairman of PBC-Dubai, opened the event with a warm welcome address, expressing gratitude for the media’s unwavering support in spotlighting the council’s initiatives and advancing the interests of the Pakistani business community in the UAE. Merchant emphasized the critical role of transparent communication in building strong partnerships.
Iftikhar Ali Tatlah, Vice-Chairman for Events and Media at PBC-Dubai, delivered an insightful presentation highlighting the council’s key achievements over the past year, upcoming projects, and strategic goals. He also discussed the significance of adhering to media regulations and the role of responsible journalism in strengthening community institutions.
Kamran Ahmed Riaz, Senior Vice-Chairman at PBC-Dubai, extended a special note of appreciation, recognizing the media’s timely coverage and dedication to promoting PBC’s endeavors across various platforms. Noor Karim Afridi, Vice-Chairman for Finance and Member Engagement, shared valuable insights on enhancing member engagement and fostering professional growth within the council.
Khurram Khawaja, General Secretary of PBC-Dubai, introduced the upcoming PBC Mobile App, designed to streamline communication, improve accessibility for members, and provide real-time updates on council activities.
The event featured an interactive open discussion where media professionals offered constructive suggestions to enhance PBC’s outreach and communication strategies. The council welcomed the feedback and assured attendees that these recommendations would be integrated into future plans.
As a token of appreciation, PBC-Dubai presented certificates of recognition to journalists for their outstanding contributions to the council and the Pakistani business community in the UAE. The evening also included a cake-cutting ceremony to mark the upcoming UAE National Day, celebrating the enduring bond between Pakistan and the UAE.
The meetup concluded with a networking dinner, providing an excellent platform for meaningful exchanges between PBC leadership and media representatives. PBC-Dubai expressed heartfelt thanks to the media community for their participation and commitment to amplifying the voice of the Pakistani business community in the UAE.