In a significant development for automotive retail in the United Arab Emirates, OMODA&JAECOO UAE has entered into a formal partnership with the Dubai Police Esaad Card Center. The collaboration, established through a memorandum of understanding signed on December 10, 2025, will provide exclusive vehicle ownership benefits to Esaad programme members throughout the UAE for a duration of one year.
The ceremonial signing occurred with Colonel Salah Mohammed Al Marzouqi, Director of the Esaad Card Center, representing Dubai Police, and Will Li, Executive Vice President of OMODA&JAECOO UAE, leading the automotive brand’s delegation. Senior officials from both organizations witnessed the agreement that aims to enhance community engagement through customer-focused mobility solutions.
Under this arrangement, Esaad cardholders gain access to substantial financial advantages including an immediate AED 1,500 discount across the entire OMODA and JAECOO model range. The flagship JAECOO J8 SHS receives an enhanced incentive of AED 2,000 reduction. These discounts remain applicable alongside any current promotional offers available at company showrooms.
The comprehensive benefits package extends beyond purchase price reductions to include complimentary insurance coverage, maintenance services, vehicle registration, window tinting, and warranty protection. Selected models will additionally qualify for further financial incentives, creating one of the most complete automotive benefit programmes currently accessible to Esaad members.
Redemption procedures have been streamlined for convenience: members can either access the discount section through official Esaad channels or simply present their Esaad card QR code at any OMODA&JAECOO showroom nationwide. Verification and instant discount application occur directly at the point of sale.
Both entities emphasized that this public-private partnership demonstrates their mutual dedication to fostering sustainable cooperation between sectors while delivering measurable value that positively influences community development. The initiative reflects OMODA&JAECOO UAE’s ongoing commitment to supporting national programmes and rewarding community members through accessible premium mobility solutions.