As global celebrations approach, fashion visionary Abeer Shoukry-Al Otaiba, founder of the New York-based luxury label SemSem, shares her expert insights on achieving sartorial confidence for New Year’s Eve occasions. The brand, which elegantly fuses Emirati, Egyptian, and French design influences, has become synonymous with sophisticated eveningwear favored by international celebrities including Taylor Swift, Kendall Jenner, and Emily Blunt.
Shoukry-Al Otaiba’s unique perspective stems from her multicultural background—born in Alexandria, raised in France, and having lived extensively in both the UAE and United States. This global sensibility informs SemSem’s aesthetic philosophy, which emphasizes architectural silhouettes, jewel-toned iridescent fabrics, and precision craftsmanship over excessive ornamentation.
In an exclusive interview, the designer outlined her approach to NYE styling: ‘The strongest looks begin with one clear concept—whether sparkle or structure—and thoughtful editing from there. Elegance emerges from knowing when to stop, not from holding back.’ She emphasizes that true confidence comes from wearing garments that feel authentic rather than merely responding to perceived expectations of the moment.
Regarding accessories, Shoukry-Al Otaiba advocates for minimalism: ‘SemSem pieces are designed to lead, so accessories should serve as supporting characters. A sharp heel, sculptural clutch, and one intentional jewelry piece typically suffice.’
The designer also contrasted NYE dressing experiences between the UAE and other global locations, noting that the Emirates’ climate and infrastructure allow for more fluid sartorial expression: ‘Lighter fabrics and open silhouettes make sense here, and glamour doesn’t feel forced.’
Beyond fashion, SemSem maintains commitment to philanthropic initiatives supporting female empowerment, blending aesthetic excellence with social purpose. As 2026 approaches, Shoukry-Al Otaiba plans to celebrate quietly with close companions, reflecting her belief that meaningful transitions stem from genuine connection rather than spectacular displays.