New Nafis award announced in UAE: Emiratisation to shift focus from numbers to quality of jobs

The UAE has unveiled significant updates to the Nafis Award for 2025-2026, marking a pivotal shift in the Emiratisation strategy. Announced at a recent press conference, the fourth cycle of the award, part of the Dh24-billion Nafis programme, will now prioritize the quality and sustainability of employment for UAE nationals in the private sector. This strategic move aims to deepen the impact of Emiratisation by focusing on long-term career growth and professional development rather than merely increasing the number of Emirati employees. The award introduces a new sub-category specifically for professionals in the education sector, including teachers, assistant teachers, and educational supervisors in private institutions. This addition recognizes the growing demand for Emirati talent in this critical field. The evaluation criteria for the Establishments category have also been refined, with companies now assessed on their ability to retain Emirati talent, their commitment to training, and their use of the Nafis platform for recruitment. The Individuals category, which includes 11 sub-categories, now features the new education track, allowing Emirati professionals to self-nominate for recognition. The award operates under a robust governance structure, chaired by Sheikh Mansour bin Zayed Al Nahyan, and is organized by the Emirati Talent Competitiveness Council. The timeline for the award includes awareness workshops until January, with evaluations beginning in February. The results will be reviewed by an arbitration committee before final approval. Since its launch in September 2021, the Nafis programme has seen a 437 per cent increase in Emirati employment in the private sector, with over 157,000 nationals now employed by more than 30,000 companies. The programme has also shifted career aspirations, with nearly six out of ten Emirati graduates now starting their careers in the private sector, up from 15 per cent previously.