Netflix has complied with Vietnamese government demands to remove the popular Chinese romantic drama ‘Shine On Me’ from its streaming platform in Vietnam. The action follows official objections to the show’s depiction of China’s controversial nine-dash line territorial claims in the South China Sea, which Hanoi considers a violation of its national sovereignty.
The dispute centers on episode 25 of the series, which features several appearances of a Chinese map displaying the nine-dash line during a scene about solar power potential. The contentious demarcation appears projected on an auditorium screen during a lecture attended by the show’s main characters.
Vietnam’s Ministry of Culture issued a formal removal order on January 3, giving Netflix 24 hours to comply with the demand. By Tuesday, the series was no longer accessible to Vietnamese subscribers, despite previously ranking among Netflix’s Top 10 shows in several Asian territories including Singapore, Taiwan, and Vietnam itself.
This incident represents the latest chapter in ongoing tensions between China and Vietnam over maritime sovereignty. Beijing maintains historical claims to approximately 90% of the South China Sea based on the U-shaped nine-dash line, while Vietnam asserts its own historical jurisdiction over the Paracel and Spratly island chains dating back to the 17th century.
The controversy extends beyond Chinese productions. Vietnam has previously banned other media content featuring the nine-dash line, including Warner Bros’ ‘Barbie’ in 2023 and DreamWorks’ ‘Abominable’ in 2019. In 2023, another Chinese drama, ‘Flight to You,’ faced similar removal from Netflix’s Vietnamese platform.
China’s state-run Global Times responded to the latest ban by urging Vietnam to ‘separate cultural exchanges from the South China Sea issue,’ though Beijing has not issued an official government statement on the matter. The situation highlights how cultural products increasingly become entangled in complex geopolitical disputes, with streaming platforms caught between competing national interests and censorship demands.