Dubai Design Week 2025, the region’s premier design festival, celebrated its 11th edition with Natuzzi Italia taking center stage. The renowned Italian brand unveiled its latest collection, ‘Rooted in Harmony,’ through an immersive installation at Downtown Design, the festival’s flagship event. Held from November 5 to 9 in the Dubai Design District (d3), the exhibition showcased Natuzzi Italia’s commitment to design innovation and cultural fusion. Pasquale Junior Natuzzi, the brand’s project and contract chief officer, emphasized Dubai Design Week’s role as a hub for pioneering design and innovation, expressing pride in the brand’s continued participation and success during VIP Day. The event, a global meeting point for architects, designers, and developers from over 100 countries, highlighted Natuzzi Italia’s collaboration with Studio Etereo, a leading UAE-based design studio. Together, they transformed the traditional exhibition space into a multisensory residential environment, reflecting the brand’s vision for contemporary living. With over 22,000 visitors and the presence of international brands, Downtown Design solidified its reputation as a leading platform for contemporary design in the region. Natuzzi Italia’s participation not only reinforced its global positioning but also underscored its dedication to bespoke and branded residential concepts tailored to modern lifestyles.
Natuzzi Italia honoured Dubai Design Week as the region’s top destination for design innovation
