Dubai-based Indian philanthropist Firoz Merchant has transformed thousands of lives through his extensive humanitarian initiatives, primarily focused on releasing debt-ridden prisoners across the UAE. Since launching his mission in 2008, Merchant has secured the freedom of over 20,000 inmates who were detained primarily due to financial constraints rather than criminal behavior.
The humanitarian effort operates year-round but gains significant momentum during Ramadan, a period Merchant describes as particularly blessed for charitable work. During the current holy month, his foundation has already facilitated the release of 497 prisoners, with additional cases being processed. The program operates in coordination with UAE authorities and in partnership with the Khalifa Bin Zayed Al Nahyan Foundation, ensuring structured and effective implementation.
Merchant’s approach addresses what he identifies as victims of circumstance—individuals who encountered financial difficulties and could not repay debts rather than hardened criminals. Beyond clearing financial obligations, his initiative frequently covers repatriation costs, providing complete rehabilitation for those released.
Expanding his philanthropic vision, Merchant is now directing significant resources toward supporting cancer patients struggling with astronomical treatment costs. Having previously contributed Dh1 million for dialysis treatments through the Dubai Charity Association, he now plans to allocate between Dh500,000 to Dh700,000 specifically for cancer care in 2026, potentially increasing to Dh1 million if necessary.
‘Treatment is prohibitively expensive,’ Merchant noted during an interview at his Jumeirah Lakes Towers office. ‘Many patients are elderly or children, and families often exhaust their savings before assistance can be arranged. I stand where the need is greatest, and currently that includes cancer patients who cannot afford treatment.’
Complementing these efforts, Merchant is undertaking an ambitious project to construct mosques across all seven emirates. The initiative includes a new facility in Dubai’s Al Furjan district—already permitted and awaiting construction—and projects in Fujairah’s Mohammed Bin Zayed City and Umm Al Quwain, where an older mosque from the 1970s will be replaced with a larger structure accommodating 1,000-1,200 worshippers.
The founder of Pure Gold Jewellers, which operates over 150 stores across 12 countries, attributes his philanthropic drive to gratitude toward the UAE. Merchant is documenting his journey from modest beginnings in Mumbai to international business success and humanitarian work in an upcoming book. His philosophy remains straightforward: ‘If someone returns home to their family because a debt was cleared, that is enough. If someone can continue treatment because we stepped in, that is enough. The rest is in Allah’s hands.’