Marking a transformative chapter in the world of perfumery, Canéza, a visionary fragrance house rooted in the legacy of Rasasi, has officially debuted at Beautyworld Middle East 2025. Founded by Anis Abdul Razak Kalsekar, co-owner of Rasasi Group and the creative force behind iconic scents like Hawas and La Yuqawam, Canéza introduces 22 meticulously crafted perfumes that blend artisanal craftsmanship with modern sophistication. The brand aims to make luxury accessible, bridging the gap between heritage and innovation. Canéza’s portfolio includes flagship fragrances such as Uomo and Gold, alongside signature collections like Iconic, Velvet, and Mezmar. Each scent reflects European perfumery excellence fused with contemporary sensibilities, offering long-lasting, ethically sourced, and IFRA-compliant compositions. Beyond its formulations, Canéza embodies a philosophy of ‘Modern Luxury, Made Accessible,’ with every detail, from weighted glass bottles to minimalist packaging, crafted with precision and sustainability in mind. As a digital-first brand, Canéza will launch globally in December 2025, with plans for expansion into Europe, India, Russia, and Southeast Asia in 2026. This debut signals a new era of perfumery, where luxury becomes a medium for personal expression.
Introducing CANÉZA as the visionary behind a $1bn legacy launches a new era of modern perfumery
