HONOR has inaugurated a groundbreaking flagship experience store at Dubai Mall, establishing a new paradigm for retail engagement centered on artificial intelligence and smart living ecosystems. This strategic expansion into one of the world’s premier shopping destinations represents a significant advancement in the brand’s Middle Eastern market presence, combining retail innovation with direct consumer interaction.
The newly launched HONOR Experience Store (HES) functions as an immersive technology hub, featuring dedicated zones for hands-on exploration of the brand’s comprehensive product portfolio. Beyond conventional product displays, the space offers interactive installations demonstrating HONOR’s vision for AI-integrated daily life, spanning smartphones, tablets, laptops, wearables, and innovative lifestyle solutions.
The opening coincided with the pre-order pickup day for HONOR’s premium Magic8 Pro device, which has demonstrated remarkable market traction with a 58% increase in pre-orders compared to its predecessor. This performance indicates growing consumer confidence in HONOR’s technological offerings and reinforces the brand’s position in the competitive premium device segment.
Debo Zhang, General Manager of HONOR GCC, emphasized the strategic importance of this development: “Our flagship establishment at Dubai Mall reflects our enduring commitment to creating consumer-centric experiences while strengthening our reputation as a trusted technology brand in the region. Combining this retail milestone with our latest product launch creates a powerful convergence of innovation and consumer engagement.”
The store introduces several GCC-exclusive AI ecosystem products, including the Smart Guitar, Smart Piano Keyboard, Smart Air Drum, Musical Travel Pillow, and HONOR Choice Earbuds Perfume. These offerings demonstrate HONOR’s expansion beyond mobile devices into creative technologies and enhanced lifestyle experiences.
Inauguration celebrations include special customer benefits such as extended warranties, promotional lucky draws offering additional Magic8 Pro devices, and substantial discounts on selected products. Seasonal Christmas bundles combining smartphones with complementary IoT devices provide comprehensive solutions for various lifestyle needs, available both at the physical location and through HONOR’s e-commerce platform.
This flagship establishment represents a long-term strategic investment in experiential retail rather than a temporary marketing initiative, positioning HONOR at the forefront of retail innovation while showcasing its evolving AI ecosystem capabilities.